
About Us
At Crunchit Financial Services, we are dedicated to helping independent body shops thrive by providing expert financial management and advisory services tailored specifically to the collision repair industry. With years of experience and a deep understanding of the unique challenges faced by auto repair professionals, we empower business owners to focus on their craft while we handle the numbers.
Meet Bill
After 30 years as a body shop owner and four successful business exits, I’m embarking on a new mission. I know firsthand how exhausting the grind of running a business can be. But what frustrated me most during my journey wasn’t the long hours or the tough negotiations—it was the tax and financial systems that seemed stacked against hardworking shop owners like us.
Year after year, I realized something critical was missing. CPAs and accountants were laser-focused on compliance—filing taxes and checking boxes—not on helping business owners grow or strategize. The original purpose of accounting, to track revenue, control costs, and build profitability, seemed to have been forgotten. Meanwhile, many financial advisors seemed content with steering clients into cookie-cutter mutual funds or diversified portfolios, offering little in terms of custom-tailored strategies. This realization drove me to create Crunchit Financial Services.
At Crunchit, we’re more than just accountants—we’re strategic partners for collision repair shop owners. Our mission is simple: to simplify the tax maze, uncover opportunities, and provide proactive strategies that help shop owners maximize profits, reduce taxes, and build a legacy for their families. For me, this isn’t just business—it’s personal. I’ve walked in your shoes, faced the same frustrations, and learned what it takes to thrive. Now, I’m here to help you take control of your finances, reclaim your time, and create a future you’re proud of.
Let’s build something extraordinary together.

Why We’re Different
At Crunchit Financial Services, we pride ourselves on our industry-specific expertise and personalized approach. Unlike generic accounting firms, we understand the complexities of managing a body shop—from warranty reclassifications to CCC exports. Our solutions are tailored to meet your unique needs, combining technical know-how with a commitment to your success.
Our Commitment to You
LT Box: Accuracy Every Day
Middle Box: Perfect Financials
RT Box: A Sense of Urgency